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Conferences
.eduSummit 2013 – An Amazing Opportunity
This story started over four years ago in St. Petersburg, Florida where I met a group of amazing higher education marketing and web professionals at the Stamats Integrated Marketing for Higher Education. One of them was Kyle James. Over the years I’ve interacted with Kyle and others through Twitter and even wrote a a guest [...]
A World Class Social Media Event in Your Backyard
Usually social media conferences with a stellar line-up that include Chris Brogan and Julien Smith are reserved for cities like New York or Las Vegas. On May 10th, Mount Royal University is hosting the 2nd annual Social Media Shift Conference. The focus this year is on bridging the gap between traditional marketing and social media. [...]
Highlights from #MRUShift
Today I was privileged to attend the Social Media Shift forum at Mount Royal University. It was great to see over 200 people that saw value in social media, so much so that they invest time and money to learn from great speakers. If you were watching my live-tweeting, you probably came across some of my comments. [...]
Social Media Overload? Make Sense Of It All On June 23 At #MRUShift
Social media, engagement, authenticity, real-time and sentiment. These are all buzz words. But how can social media really help your organization or business? There are blogs, wikis, videos, podcasts, forums, groups, case studies and more dedicated to explaining social media. It’s information overload. The Solution Mount Royal University has organized an unprecedented event in Calgary on June [...]
Knowledge is Power BUT… you have to keep it up
The following is a guest blog post from Susan Roberts. Susan is an E-Recruiter and began working at Lethbridge College in September 2010. She graduated in 2010 with a Bachelor of Arts in Geography and a Bachelor of Management in Marketing , both from the University of Lethbridge. When Susan is not tweeting or crunching [...]
Social Media Unplugged 2011
From small businesses to mainstream media to large corporations, social media is impacting the way we do business and how we communicate. For many, social media is a new experience. One that requires learning by trial and error. That’s where the value of conferences come in. Instead of learning by trial and error yourself, you [...]
Case VIII Conference Wrap-Up
This past week I attended the Case VIII Conference in Vancouver. District Case conferences are a great opportunity to put aside the competition in higher education and build relationships, share ideas and help each other out. This was my first Case conference and it was an amazing experience. I want to share with you some of [...]
A Social Media/Marketing Event in Alberta You Can’t Afford to Miss!
When I think of social media, online marketing or web conferences in Alberta, not very many conference events come to mind. Last year I was able to go to the Web Strategy Summit in Calgary, which was a great experience. Unfortunately, there are not too many events like this. That is why it is important [...]
The Future of the Social Web With Jeremiah Owyang (Web Strategy Summit)
3:44:29 PM: I’m very excited to hear Jeremiah’s keynote – if you don’t know who he is – Google him. #wss 4:03:16 PM: Kids don’t read cursive – they are used to digital text – when kids don’t know an answer they used ‘idk’ #wss 4:04:22 PM: Power continues to shift to communities over brands [...]
Going Beyond Web Analytics to Dig into the Minds of Your Users (Web Strategy Summit)
3:07:18 PM: Web metrics – scratching the surface – #wss 3:10:42 PM: In home visits or contextual inquiry – digging deeper #wss 3:12:19 PM: Key is to visit or test representative users of your product or website #wss 3:13:59 PM: Pick a typical task – watch users attempt typical tasks in their natural environment #wss [...]
The Maturing Role of the Internet Strategist (Web Strategy Summit)
2:25:06 PM: What is an internet strategist? Prepares the company for the future using internet technologies #wss 2:33:38 PM: Check out http://www.internetstrategyforum.org #wss 2:34:57 PM: Top issues – inadequate budget, prioritizing, roi #wss 2:40:09 PM: Significant growth in internet strategy, but still not there yet – internet still predominately a function of marketing #wss 2:40:45 [...]