By Mike McCready on November 19, 2011
If you work in marketing, communications or admissions in higher education, you’ve probably been using social media tools (at least I hope you have been). You’ve also probably had questions about the value and Return on Investment of your social media activities. As institutions continue to face tighter and tighter budgets, it becomes even more [...]
Posted in Higher Education, Social Media
By Mike McCready on November 15, 2011
In September, I wrote a post about Facebook Contests. In that post I promised a tutorial / review of a tool that can help you create promotions and other amazing pages on Facebook. I’ve used ShortStack for over a year and I would never want to manage a Facebook page without it. The team at [...]
Posted in Facebook
By Mike McCready on November 2, 2011
We’ve all heard the saying, “you can lead a horse to water, but you can’t make it drink.” This saying can be applied to any concept – including social media. I’ve come to this realization in my role as a Web & Social Media Strategist. In this role, I’m responsible for identifying opportunities to leverage [...]
Posted in Social Media
By Mike McCready on October 18, 2011
Google Adwords is a great cost-effective way to market your business locally, nationally and around the world. One of the aspects of Google Adwords is selecting what search keywords to target that will trigger your ad to appear. Some consultants may suggest to cast your keywords net wide to ensure maximum exposure and get the [...]
Posted in PPC
By Mike McCready on October 17, 2011
More and more I’m seeing companies asking people to help get their Facebook page get to a certain fan count. This is an utter waste of time! While I believe the the number of fans a Facebook page has affects the possibility of messages being seen, it is not the ultimate measurement of success. If [...]
Posted in Facebook