Yearly Archive:: 2011

18 Oct 2011

Don’t Cast Your Google Adwords Net Too Wide

Google Adwords is a great cost-effective way to market your business locally, nationally and around the world. One of the aspects of Google Adwords is selecting what search keywords to target that will trigger your ad to
17 Oct 2011

The Uselessness of a Facebook Like

More and more I’m seeing companies asking people to help get their Facebook page get to a certain fan count. This is an utter waste of time! While I believe the the number of fans a Facebook
13 Oct 2011

LinkedIn: The New Resumé

I haven’t written much about LinkedIn. But I have been doing some presentations lately on the influences of social media on the job search process. LinkedIn is being called by some, the new resumé. So you’ve created
5 Oct 2011

Steve Jobs – One Man’s Mark on the World

I was very sad to hear of Steve Jobs’ passing today. His role at Apple and the visionary work he did in bringing us devices like the iPad and iPhone have permanently influenced the world. President Obama
2 Oct 2011

The Secret to Blogging & Presentation Success

I’ve been blogging for over three years and have been sharing presentations on a variety of social media topics for the past year. My most recent presentation was about social media and job searching. It went extremely
29 Sep 2011

Selling Facebook Fans… A Social Media Low!

I had thought about this topic over a year ago, but never fully developed it. This week I received an e-mail that made me decide the topic is important. It seems that a metric that many people
28 Sep 2011

TD Canada: Great Twitter Customer Service

Businesses around the world are trying to figure out how to leverage Twitter in their business.  One way that has proven extremely successful is in customer service.  Comcast paved the way in this area in 2008 by