I’ve been thinking a bit more lately about social media and how organizations can effectively roll-out a social media strategy. The most important factor that will lead to an organization to be successful with social media is internal adoption. That is leveraging the power of social media within the organization first.
Organizations that engage customers with social media without first engaging their employees with social media are less likely to be successful. I work at a higher education institution and while there are pockets of internal social media activity, the norm is to use traditional tools. I constantly hear people talk about document collaboration being something like putting a Word document on the network share people work on the network share copy. What about wiki’s, web-based document repositories, etc. What about idea sharing, well that amounts to sending e-mails to interested parties. What about micro-blogging service like Twitter or Yammer or maybe a social bookmarking tool like Delicious.
Without the employees in an organization fully understanding and appreciating the power of social media, how can the entire organization be successful? Even if there are few ‘champions’ for social media on staff, failure is imminent without organization buy-in.
Some ideas of internal tasks that could be improved with social media are:
and much more
There are countless examples of companies implementing successful internal social media strategies ranging from Best Buy to GE. If you get anything out of this post, understand the need for internal adoption of social media is paramount for success. Start with Yammer, or a blog, or even just some educational workshops to bring people up to speed.