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	<title>Comments on: Listen To Me Already!</title>
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	<link>http://www.mikemccready.ca/blog/2009/11/listen-to-me-already/</link>
	<description>Higher Education, Marketing and the Social Web</description>
	<lastBuildDate>Sun, 14 Feb 2010 00:22:03 +0000</lastBuildDate>
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		<title>By: MikeMcCready</title>
		<link>http://www.mikemccready.ca/blog/2009/11/listen-to-me-already/comment-page-1/#comment-193</link>
		<dc:creator>MikeMcCready</dc:creator>
		<pubDate>Sat, 02 Jan 2010 04:38:57 +0000</pubDate>
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		<description>Thanks for your comment. I was at a workshop and the facilitator was talking about the &#039;ME&#039; generation.  They really want to know what service/product can do for them.  Its too bad that many companies haven&#039;t grasped this and still try to market the same way.</description>
		<content:encoded><![CDATA[<p>Thanks for your comment. I was at a workshop and the facilitator was talking about the &#39;ME&#39; generation.  They really want to know what service/product can do for them.  Its too bad that many companies haven&#39;t grasped this and still try to market the same way.</p>
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		<title>By: Kyle James</title>
		<link>http://www.mikemccready.ca/blog/2009/11/listen-to-me-already/comment-page-1/#comment-192</link>
		<dc:creator>Kyle James</dc:creator>
		<pubDate>Fri, 01 Jan 2010 23:48:43 +0000</pubDate>
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		<description>This is one of the most important things that I teach SMB when I&#039;m working with them.&lt;br&gt;&lt;br&gt;&quot;Nobody cares about your products/services, but you!&quot;  &lt;br&gt;&lt;br&gt;Potential customers (or students or whatever else) are only interested in solving their own problems and if you can help them do this then maybe they will be interested in buying from you.</description>
		<content:encoded><![CDATA[<p>This is one of the most important things that I teach SMB when I&#39;m working with them.</p>
<p>&#8220;Nobody cares about your products/services, but you!&#8221;  </p>
<p>Potential customers (or students or whatever else) are only interested in solving their own problems and if you can help them do this then maybe they will be interested in buying from you.</p>
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