Listen To Me Already!

Last week I was approached by a vendor of a virtual tour solution. I decided to entertain their call because I believe virtual tours are an important part of any web site.

Within minutes I wanted to stick pencils in my ears. I quickly felt removed from the conversation. The vendor was all about what they could do for us and very one-way in their discussion.  They continually pushed information down my throat and didn’t stop to ask me questions.  I don’t remember them asking, “what do you need?” or “what do you hope to accomplish?”

These sales tactics are very old-school and I’m surprised in today’s world of social media and customer-minded approaches, we still find these sales tactics.

If social media has taught us anything, its that listening is absolutely critical in marketing and sales.