The hype of Twitter and the excitement that has been created because of the race to a million followers on Twitter between Aston Kutcher and CNN has gotten me thinking about the nature of social media and when it breaks down.
From the Wikipedia entry about social media, the following is stated:
Primarily, social media depend on interactions between people as the discussion and integration of words to build shared-meaning, using technology as a conduit.
So based on this statement from Wikipedia, social media depends on interactions between people. Is it really possible to interact with 1,000,000 people? That’s a question that maybe Ashton Kutcher could answer.
I’ll share a personal example to demonstrate my point.
I was following Jimmy Fallon on Twitter for a short time. At the time he had over 400,000 followers, he now has over 600,000 followers. He tweeted about signing a petition about bringing the cast of Saved by the Bell back together for a reunion. I loved that show as a teen and wanted to sign the petition, but was unable to because I’m Canadian. I sent him a tweet mentioning that fact and never heard from him.
So is shooting for 1,000,000 followers (or any number) a positive use of Twitter or is gimmicky and will ultimately lead to the fall of Twitter? When I see the celebrities that have hundreds of thousands of followers and are themselves following under 100, I wonder if its social media at its best or a blatant example of narcissism?
I don’t want this post to come off as anti-Twitter. I am in fact very strong supporter of Twitter. I just feel that focusing on reaching a goal of followers and not the message or relationships is an incorrect use of the technology and may change the use and focus of Twitter and invite even more spammers.
What are your thoughts on the recent Twitter contest between Ashton Kutcher and CNN? Do you think it has ‘cheapened’ the platfrom? Please share your thoughts.