Google Analytics – A Getting Started Guide

I’ve been using Google Analytics as a hobbyist for the past number of years.  I’ve never really used Google Analytics as a decision-making tool or actively make changes based on results from Google Analytics.

We are in the process of implementing a web analytics strategy and Google Analytics will be our tool of choice.  I’ve purchased a book “Web Analytics: An Hour A Day” by Avinash Kaushik and have been working through that book.  I’m also taking part in some other online courses/webinars about analytics.

A great resource that I will be using as part of my web analytics toolkit is a newly release Google Analytics Getting Started Guide.

This guide will introduce you to the basics of Google Analytics including definitions, the reporting interface, setup and implementation instructions, etc.