2 Jun 2014

Subway Canada Is A Twitter Rockstar

I thought it wasn’t possible for me to love Subway any more than I do. I mean who doesn’t love a delicious toasted sub made to order? Well Subway Canada has made me love them even more. Last
20 Apr 2014

A Crowd Funding Experiment

Crowd funding through tools like Kickstarter and Indiegogo have revolutionized fundraising for non-profit and commercial endeavors. In the last three years the amount of funds raised through crowd funding sites has tripled to over $5 billion worldwide.
15 Apr 2014

PPC Advertising vs. Traditional Advertising

I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using
30 Mar 2014

The Negative Effects of Newsjacking

If you haven’t heard the term before, newsjacking is simply piggybacking your ideas on trending news topics. When done correctly, this is a powerful way to have your ideas and message spread past your immediate sphere of
3 Mar 2014

The Power of Real

You’ve probably heard of real-time marketing.  Oreo scored a touchdown during Super Bowl XLVII when the power went out.  They set the new standard for brands and real-time marketing.  But what about the power of real? Last night
11 Dec 2013

WestJet: the magic behind the Christmas miracle

I love talking about awesome organizations. Last week I wrote about how Starbucks demonstrated Twitter brilliance with their Tweet-a-Coffee campaign. This week I want to write about how WestJet once again demonstrated YouTube brilliance,  but their brilliance
6 Dec 2013

Tweet-a-Coffee: Another example of Starbucks brilliance

There’s no denying that Starbucks understands technology, and more importantly, their customers. In 2011, Starbucks began accepting mobile payments through an app they developed.  The app would allow customers to connect Starbucks cards to the app and