15 Apr 2014

PPC Advertising vs. Traditional Advertising

I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using
30 Mar 2014

The Negative Effects of Newsjacking

If you haven’t heard the term before, newsjacking is simply piggybacking your ideas on trending news topics. When done correctly, this is a powerful way to have your ideas and message spread past your immediate sphere of
3 Mar 2014

The Power of Real

You’ve probably heard of real-time marketing.  Oreo scored a touchdown during Super Bowl XLVII when the power went out.  They set the new standard for brands and real-time marketing.  But what about the power of real? Last night
11 Dec 2013

WestJet: the magic behind the Christmas miracle

I love talking about awesome organizations. Last week I wrote about how Starbucks demonstrated Twitter brilliance with their Tweet-a-Coffee campaign. This week I want to write about how WestJet once again demonstrated YouTube brilliance,  but their brilliance
6 Dec 2013

Tweet-a-Coffee: Another example of Starbucks brilliance

There’s no denying that Starbucks understands technology, and more importantly, their customers. In 2011, Starbucks began accepting mobile payments through an app they developed.  The app would allow customers to connect Starbucks cards to the app and
3 Dec 2013

Bueller… Bueller… Anyone? Are you listening on social media?

I typically like to share examples of positive case studies of social media use, but I had an experience over the weekend that I had to share. Cineplex was holding a Black Friday sale over the weekend
22 Nov 2013

Social media doesn’t make you a customer service superstar

I’ve written a number of posts about customer service, many of them about how social media is a great customer service tool. I need to clarify something. Social media does not make a bad company good.  It