The campaign has proven to be wildly successful. In the first week of the campaign, over 28,000 mentions were generated across social media.
Why did this work?
There are many reasons why this campaign has been a huge success, but here are few:
Mobile is growing at an exponential rate.
People love DIY projects.
Vines are inherently easy to share.
The average attention span is 8 seconds.
Lowe’s leveraged Vine for a specific purpose.
Just because a new social tool is introduced doesn’t mean you should run out the next day and start using it. Think strategically about how to leverage the tools’ strengths to accomplish specific business goals. If you do this, you’ll be successful like Lowe’s.
What do you think? How can you leverage Vine in your marketing efforts?