I was in shock and awe. Everyday I’m amazed at the coolness of companies like Subway. It didn’t matter what they were going to send me, my affinity towards Subway went up like a bajillion percent.
Subway Canada delivered and it was glorious.
Why Subway Canada is a Twitter rockstar
Subway Canada obviously “gets” Twitter. They are a Twitter rockstar for the following reasons:
They listened. First and foremost, this is the most important thing. It’s not enough to listen to your brand mentions, you need to listen to terms related to your industry. I didn’t mention Subway Canada or even subs. Chances are they either listened for the term ‘lunch’ or ‘food’.
They made it personal. You can see from the photo of the note, it was personal. Handwritten by one of the social media staff. This made it feel even more authentic. In addition to the handwritten note, their tweets also have personality and didn’t feel official or corporate. It felt like a real person was at the other end.
They included a hashtag. Including a hashtag in your conversations accomplishes one of two things; 1) Reinforces your brand and 2) helps your message get seen by those outside your circle of influence.
They gave away free stuff. While this alone doesn’t make anyone a Twitter rockstar, it doesn’t hurt, along with the ideas above. I mean who doesn’t like to get free stuff, especially when they’re not expecting it?
Anyone can follow after Subway Canada’s footsteps. How are you going to become a Twitter rockstar? Leave a comment with your thoughts.