Monthly Archive:: March 2014

30 Mar 2014

The Negative Effects of Newsjacking

If you haven’t heard the term before, newsjacking is simply piggybacking your ideas on trending news topics. When done correctly, this is a powerful way to have your ideas and message spread past your immediate sphere of
3 Mar 2014

The Power of Real

You’ve probably heard of real-time marketing.  Oreo scored a touchdown during Super Bowl XLVII when the power went out.  They set the new standard for brands and real-time marketing.  But what about the power of real? Last night