Sometimes I feel like a broken record when I talk about topics over and over again. But this is a topic that I don’t think the majority of organizations have fully internalized yet.
Over and over again I see businesses sharing content – either from them or somewhere else. But I see very little conversations. It’s almost like they’re talking to their audience and not with them. I know I’ve been guilty of it. We all have. But it has to stop.
When I see businesses handle their social media accounts like this, it tells me something: the person managing their social media doesn’t get it. Constantly pushing out messages, either marketing or PR in nature, is an old school tactic. But to be successful in the age of social, we need to pull as well. Seek out conversations. Seek out new people to talk with. It may feel like pulling teeth at first, but as you start to engage this way, you’ll find a whole new world of opportunity.
It’s commitment time!
OK. This is it. After you read this post, I want you to commit to reduce your content pushing and increase your conversations. Here’s how you can do it (it’s real simple): twice a day, look for a tweet from someone you follow that’s interesting and send them a reply.
If you’re ready to commit to this, leave your name below. I’ll help you be accountable by following up with each of you
For the love of social media, please stop cramming content down your followers throats and start talking with them!