Social media is an amazing way to connect with your customers, colleagues, friends and make new friends as well.
That requires work. Social media is free, but it takes attention.
I’ve met too many people (online and in person) who’s social media activities consist of promoting something cool about them or their organization, failing to do the most important things – ask, answer, comment.
This is something, I’m afraid to admit, I’m guilty of.
How it starts
For me, it started in June when I was preparing for a new job in Edmonton. My personal life became consumed with preparations. I had little time to be social.
My Twitter feed became nothing more than auto-tweets of my old blog articles. I think repurposing old posts is a great way to get more traction from great past articles, but it needs to be augmented with frequent personal postings – something I let slide.
Becoming busy is no excuse for becoming an autobot, I mean, we’re not transformers.
If people like Mari Smith can be social with their hectic lifestyle, why can you or I?
How to regain focus
Stop automating messages (I did).
Look for 2-3 people a day that you can interact with on a social network. Ask a question, comment on a post or help someone out.
Don’t just retweet or share links – create value in your interactions.
I’ve been feeling disconnected lately and haven’t been finding value in social media – not because it doesn’t exist, but because I wasn’t working for it.
I’m hoping that by refocusing my social media activities, I’ll not only find value again, but will become more valuable to my connections.