HootSuite University: A Case Study

Working at a higher education institution, I’m often aware of the challenges of keeping curriculum relevant and current.

The college I work at offers various programs including trades, business, criminal justice, health, and more. Whatever the program, social media will affect students in their further studies and career path.

It’s for this reason I was intrigued to hear of a project spearheaded by Dr. William J. Ward from Syracuse University’s S.I. Newhouse School of Public Communications.

Dr. Ward was able to easily introduce a comprehensive social media program into his curriculum with the assistance of HootSuite University.

While Dr. Ward’s focus was on delivering the skills for communications and social media professionals, this concept could and should be applied to any program. Granted, many programs wouldn’t require the same level of detail that Dr. Ward delivered, but an understanding and introduction to social media from a professional point of view is critical.

I provide social media training on various topics and I find that the technologies and tools change so rapidly that it’s sometimes very difficult to keep the curriculum current.  Partnering with HootSuite University would allow instructors to focus on strategic concepts and not get bogged down with keeping current with the technical how-tos that change on a regular basis.

Whether it’s to fully understand how to capitalize on the power of HootSuite or learn more broad social media topics, HootSuite University could be a viable solution for individuals or classroom instructors.

If you’d like to full details of the project launched by Dr. William J. Ward, check out HootSuite’s case study.

Note: I don’t currently subscribe to HootSuite University, but I’m looking into it.


  • http://socialitemedia.com.au/education-training/ social media training

    Social Media has become a platform for everyone that is easily approached by anyone with the help of internet. Increased communication for organizations has improved brand awareness and
    often, improved customer service. And, if universities like this, start working on social media training then, definitely social media will be boost up.

  • http://oceanfeather.com.au/seo-search-engine-optimisation/ seo professionals

    Yes,  acknowledge with you that mind increases with the age and it performs better with the passing of your time and energy when we get older it also gets older, and same is the situation with the public media and it also gets older and enhance day by day with the development.

  • Larita

    It’s really a good help for us to use
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