Monthly Archive:: February 2012

23 Feb 2012

Empower Your Staff

If you know me, you’ve probably heard me mention how “customer service is the new marketing.” In fact, I wrote a post about it three years ago.  It was true then, it’s true today. I want to share
17 Feb 2012

Get more exposure on LinkedIn

So you’ve been on LinkedIn for some time now and maybe you’re asking yourself, “why aren’t the offers flooding in?” Maybe the simple answer is: no one can find you? Just like its challenging to have your
15 Feb 2012

Building a Social Business

I’ve been thinking about this topic for a few days now and read a great post by Amber Naslund that talks about what businesses need to do to become a social business. In her post, Amber talks
10 Feb 2012

I’m a Social Media Expert

How many times have you seen people call themselves a social media “expert”, “guru”, “maven”, etc? Really?!? Have you ever wondered how many hours someone has to put in before they’re an expert? How about before they’re
3 Feb 2012

Customer Acquisition vs. Customer Retention

Advertisements, promotions, sales. These are all about increasing your client pool or customer acquisition. In 2009, it’s reported that companies spent 56% of their marketing budget on customer acquisition activities and only 33% on customer retention activities.