Monthly Archive:: January 2012

30 Jan 2012

What You Need to Be a Community Manager

A role is continuing to emerge in organizations that are maturing in their use of social media.  The role of a community manager is becoming critical for organizations desiring to find success. What is a Community Manager?
25 Jan 2012

You Don’t Control the Medium

If you seen the news recently, you’ve probably heard about the Twitter campaign that McDonald’s launched using the hashtag #McDStories. You can see one of their promotional tweets to the right. They had great hopes to inspire
16 Jan 2012

Everyone is Responsible for Brand Management

If you work in marketing, one of your primary responsibilities is to manage your organization’s brand by positively influencing public perception of your organization – public perception after all is reality. What if you don’t work in
13 Jan 2012

What’s the Big Deal About .xxx Domains?

It’s been a few months since the controversial .xxx domain opened up.  From the very beginning institutions (include colleges/universities) began snapping them up to ‘protect their brand’.  The Edmonton Journal reported that Grant MacEwan University paid $1,875
9 Jan 2012

You Can’t Bury a Facebook Screw-Up

I didn’t plan to write this post, but wanted to jump my editorial queue to share a terrible example of business social media use. Earlier today, Boners BBQ in Atlanta, GA posted the below photo (but they