Monthly Archive:: November 2011

29 Nov 2011

The Double Edged Sword of Social Media

On Sunday, there were high winds (gusting at 117 km/hr) in the Lethbridge area. By the early afternoon, a fire had started west of the city (you can see footage of how severe the fire was). I
19 Nov 2011

Higher Education and Social Media ROI

If you work in marketing, communications or admissions in higher education, you’ve probably been using social media tools (at least I hope you have been).  You’ve also probably had questions about the value and Return on Investment
15 Nov 2011

ShortStack: An Amazing Tool for Facebook Pages

In September, I wrote a post about Facebook Contests. In that post I promised a tutorial / review of a tool that can help you create promotions and other amazing pages on Facebook. I’ve used ShortStack for
2 Nov 2011

Social Media: You can lead a horse to water, but…

We’ve all heard the saying, “you can lead a horse to water, but you can’t make it drink.” This saying can be applied to any concept – including social media. I’ve come to this realization in my