The Uselessness of a Facebook Like

More and more I’m seeing companies asking people to help get their Facebook page get to a certain fan count. This is an utter waste of time!

While I believe the the number of fans a Facebook page has affects the possibility of messages being seen, it is not the ultimate measurement of success.

If you have 500 fans on your page, but only 10 of them engage with you through comments, likes and posts; what is the value of the other 490 fans? Having 490 fans that just sit there is just a number, nothing more.

As the main Facebook page where I work approaches 2800 fans, I’ve been contemplating how to mobilize this large group of people.  This is where the real value of your fans comes to play.

Here are some questions to ask yourself as your regarding your Facebook page fans:

  • What are my fans needs / wants?
  • What do I hope to accomplish by growing my fan base?
  • How can I reach out to my fans to help us both accomplish our goals?
  • What tactics can I implement that will encourage participation?

If your focusing on your fan count, you’re missing the boat. Remember: you want active fans, not passive.

If you’re interested in tactics and strategies to engage your fans and encourage participation, please leave a comment below.

  • Noud Wilders

    Thank you for this article. It’s an interesting topic.
    Fannumbers or followers, they do not count. I think we all agree on this. Looking at the fast growing start-ups that focusses on generating Social Media Metrics I think it’s just a matter of time until we will really get some insight in how to “cash in” on Facebook (or other social media) followers.