I’ve been blogging for over three years and have been sharing presentations on a variety of social media topics for the past year. My most recent presentation was about social media and job searching. It went extremely well and the audience was really pleased. So much so that they are pursuing further customized training.
A few days after the presentation, I came to a realization. I knew why my presentation was so successful.
I felt confident in my understanding of the subject matter. I had prepared for weeks before. But more importantly, I love the topic. I could talk about social media (any aspect) for hours. I believe that the audience could feel my passion for the subject, making their experience enjoyable.
Now there are a lot of things that people will say is needed to be a great blogger and presenter; knowledge, experience, writing, speaking, preparation, etc. While all of these factors are important, they don’t make up for a lack of passion. Have you ever been to a presentation where the speaker obviously knew the subject matter, but their passion for the subject appeared non-existent? Did you feel like stabbing your ears with pencils? Steve Jobs is an amazing presenter because when you hear him speak, you feel his passion. You want to buy whatever new product he is talking about.
Passion is the secret to being a great presenter, but it’s also the secret to being a great blogger. Not only do you need passion for the topic you are writing about, but also about blogging. Here are some tips to become a passionate blogger:
Make sure you love the subject. Writing about something that bores you will just bore your readers.
Write with excitement. When writing your blog post, make sure you’re excited, your readers will feel it.
Let your thoughts flow. Pure inspiration comes when you let your ideas just flow, you can always edit down later.
Write frequently. Passionate bloggers often write frequently because they can’t wait to share their next idea.
Become a resource. When you focus on providing great information and helping people and less on sales, the pressure is reduced and you write great content.
I may not be scholarly writer, but one thing is for sure; I love what I write about and people can feel it.
How do you find passion in your writing and presenting?