The 3 C’s of Blogging

So you’re thinking of blogging or you’ve just started a new blog. That’s awesome! A blog is an effective tool in communicating your message, demonstrating thought leadership and interacting with your customers.

The challenge is that there are over 168 million blogs. How does your blog break through the noise?

In order for your blog to break through the noise and be successful, don’t forget the 3 C’s of blogging.


Scott Stratten (a.k.a. UnMarketing) has often said that people share awesome.  If you want people to read and share your blog posts, you need to write great content. Great content doesn’t fall from the sky, you need to work on it.  Consider reading other blogs for inspiration.  You never know which comment or idea may spark a great idea for your blog.


This is especially important for new blogs that don’t have an established readership.  Consistency in your posting schedule is important to establish your reader’s expectations.  If you post twice one week and miss five weeks or if there is a few months between posts, your readers will not develop a strong connection to your blog.  A word of caution: writing a crappy blog post just to remain consistent, cancels out the first C and your readers will notice.


Writing amazing blog posts on a regular schedule will mean nothing if you don’t have people to read it.  While search engine optimization (SEO) is really important to a blog’s success, it isn’t the only thing.  People need to find pathways to your blog.  Expecting that people will always naturally find your blog is foolish.  You need to build these pathways or connections to your blog.  Here are some suggestions:

  • Comment on other blogs: When you comment on other blogs, you often have the opportunity to provide a link back to your blog.
  • Share on Twitter: Twitter is a great source for blog traffic.  Last month, 16% of my blog visits originated from Twitter.
  • Guest blog posting: If you know of related blogs, try approaching them to write a guest post on their blog.
  • Share on Facebook: Don’t forget the impact of sharing on the largest social network.
  • Re-share: If you have older blog posts that are still relevant, share them.

You can’t afford to focus on 1 or 2 of these and forget the third.  They all directly impact each other.

Whether you’re a new blogger or a seasoned blogger, don’t forget the 3 C’s of blogging.