At a recent leadership conference, I was talking with a colleague. We were talking about social media and I had indicated the growth that we’ve seen in the last year and she asked what I would attribute to the success.
That got me thinking.
I shared with her that the most important factor is organizational readiness. The organization must be comfortable being seen in curlers.
We’ve all seen in the movies (and maybe it’s happened to you) where someone answers a door completely unprepared. They’re wearing curlers, a facial mask, a robe – whatever. The point is that it’s an inside glimpse.
The same holds true with social media. Your organization must be prepared to be seen without the assistance of the marketing department. It’s an inside glimpse into the organization. It’s authentic.
There may be times where mistakes are made or negative comments received. Your organization needs to be willing to accept these risks, otherwise any social media activity will be half-hearted.
Charlene Li has a great book that is a good place to start in preparing your organization for social media. Open Leadership shows how leaders can transform organizations to become more effective through social technologies.