Monthly Archive:: May 2011

30 May 2011

Social Media ROI: An Interview with Olivier Blanchard

This post is is the first in a 5 part series based on an interview with Olivier Blanchard, author of Social Media ROI. This book couldn’t have come at a more perfect time as my role has
13 May 2011

Let’s All Get on the QR Code Bandwagon… Maybe

By now you’ve probably seen these 2D images called QR codes.  They are popping up everywhere.  Businesses, in an effort to use the latest technology are plastering them on posters, billboards, businesses cards and more. QR (Quick
10 May 2011

Knowledge is Power BUT… you have to keep it up

The following is a guest blog post from Susan Roberts. Susan is an E-Recruiter and began working at Lethbridge College in September 2010.  She graduated in 2010 with a Bachelor of Arts in Geography and a Bachelor
4 May 2011

Social Communications: Don’t Spray & Pray

I’m studying corporate communications at Athabasca University.  The unit I’m in talks about strategy, particularly communications strategy. In an article I’m reading, the author indicates that communicators often will choose from one of five communication strategies.  One of these