My New Social Media Opportunity

Social media will not be going away. This is largely due to the mobile market. According to comScore, 25% of US mobile subscribers used their devices to access social networks sites or blogs in January, 2011.

Olivier Blanchard in his great book, Social Media ROI, had this to say:

We did not grow tired of the telephone, of the television, of the Internet, or of our ever-evolving portable devices. We will not grow tired of the social web either.

Just as e-mail and the telephone have been baked into society as accepted forms of communications, so too will social media.

Companies that will see success  in the next few years will be those that truly embrace and leverage social media to its full capacity. I don’t mean simply maintaining a Twitter account or running a few social media campaigns. I mean fully integrate social media into every facet of the organization; customer service, recruitment, legal, marketing… everywhere.

This is why I’m excited that the leadership at Lethbridge College has seen fit to establish a new role that I will be transitioning into – a Web & Social Media Strategist.  If you want some insight into the role of a social media strategist, check out this post from Jeremiah Owyang.

There is a lot of opportunity over the next few years and I look forward to working with stakeholders to develop strategies that will ensure Lethbridge College is successful in this ever-changing landscape.

  • Tracy Edwards

    We look forward to your leadership, Mike!

  • Connie McKnight

    Congratuations Mike – sounds like a very interesting position.

    I totally agree that Social Media is not going away. If business don’t embrace it, they are going to be left behind.


  • Michael Stoner

    Mike, I’m really delighted to hear this news. And kudos to Lethbridge for recognizing your talent and passion. You’ll do a great job: congratulations!

  • Ron Shewchuk

    Congrats Mike! I’m sure you’ll bring a lot to your new role and I look forward to following your adventures. No shortage of opportunity indeed!

  • Shannon Bowen-Kelsick (sbk)

    Congratulations Mike – sounds like a fabulous opportunity and a great fit, and a great challenge! I agree, social media / online marketing will just be something we do everyday in the future. And people will start getting all the terms right too, instead of staying “I am getting on that Tweeter thing” ;)

  • RB

    Congrats on the new role!