Post after post, we read how social media tools like Facebook or Twitter can improve your customer engagement or generate leads. There are less posts about how social media can change the world because these tools do tend to favor the narcissistic side in us. But great things have and can be accomplished using social media tools.
Pepsi ‘Refreshed’ Social Media
This past Superbowl, Pepsi opted out from their regular Superbowl commercial. They instead invested $20 million in the Refresh Everything social media campaign. The money will be given away as grants to fund humanitarian projects around the world. Lets be honest, I’m sure they have goals to increase their brand footprint or reach out to consumers, but their doing great things in the process.
Tutus for Tanner
Scott Stratten, a well-known social marketing managed a Tweet-a-Thon auction for a little boy, Tanner, who is dying from Duchenne’s Muscular Dystrophy (read his story). The Tweet-a-Thon goal was to raise $25,000 for home renovations to allow Tanner remain in his home with his family. His medical condition is deteriorating and may force him into a hospital. The Tweet-a-Thon was a huge success and raised over $34,000.
Sporting a New Stache
For those who know me, you may have seen me sporting a new mustache. It’s the first time I’ve ever let one grow. I hate it. My wife and kids hate it. But its for a good cause. I’m taking part in Movember. It’s a movement to raise awareness and money for prostate cancer. Us men are usually too ‘manly’ to talk about our health, especially prostate health. My grandfather died in his 50s. He rarely went to see the doctor.
This is an especially important movement for me to be a part of because my dad is a bladder cancer survivor.
Social media can change the world. I’d like to use to change the face of men’s health.
How Can You Help
There are plenty of ways you can help with Movember: