Awareness, marketing, promotion. Call it what you will, but without it your social media efforts will fail. I’ve been a part of online contests, social media campaigns and other online activities. One thing that comes to mind is any online activity will fail if not promoted well. This is common sense for people, but sometimes the simplest things get overlooked. I can’t help but wonder if the online contests that I’ve been a part of could have been more successful with more promotion.
All of our online activities have some goal; whether its to increase awareness of a product, or to communicate with our customers or generate leads. The greatest online ideas will fail without getting the word out. Ideas from large brands like Starbucks or Pepsi may easily go viral, but organizations with a smaller brand footprint have to work hard at spreading the word. Having a great blog with minimal promotion makes me think of the riddle, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” If your blog is awesome and has great content, but you don’t promote it heavily, is your message getting out? Is your content being read?
Whether you have a blog, online contest or any other online activity, here are some simple ideas to promote your efforts:
include the URL in your e-mail signature
promote through your e-mail lists
use Google Ads
include the URL on any of your printed material
post tweets (remember to not over self-promote)
comment on other blogs
ask to write a guest post on another blog
use the sharing tools from Twitter and Facebook
share with others in person
What tactics do you adopt to promote your online efforts? Please share below.