Image via Flickr from tricky ™
Yesterday I wrote a post highlighting the Future of Marketing virtual conference that happened that day.
I didn’t expect the traffic that followed. Within 24 hours, that post was seen 50 times, which is the most viewed post in the last two weeks.
This got me asking myself, what made the difference? Why did people gravitate to this post above the others?
Real-time and trending topics. We are a real-time nation. When news breaks, we demand coverage of it immediately.
Whether it’s recapping an event like the Future of Marketing or providing your thoughts on a trending topic like Facebook Messages, you’ll be able to leverage the need for real-time content and drive traffic to your blog.
When I look at some of my more popular posts, I can draw correlation to the real-time trending topic and post views.
- Web Strategy Summit: Two days after the event in Calgary, I posted a recap of the event and what was most valuable to me. That post had a one day total of 134 views and is my third most viewed post.
- Netflix Canada: Two weeks after Netflix announced they were in Canada, I wrote a post with my thoughts. In the last two months, it is my most viewed post.
By recapping recent events or providing commentary about a recent trending topic, you’ll be able to increase traffic to your blog.