Be Upfront With Your Intentions

At my work we have dozens of domain names that we manage.  Every few months I get a piece of mail from the same company kindly reminding me of domain names that will be expiring soon.  The wording of the letter attempts to instill a sense of urgency hoping to get me to act immediately.

On the surface, this seems like a great gesture for the company.  What I haven’t told you is that this company is not the registrar where we got the domain names from.

Under the guise of being helpful lies the truth: that they want me to switch to their company.  Included in the envelope are all the forms needed to register your domain name and transfer it to them.

Whenever I see that similar envelope come across my desk, I immediately throw it out.  They have wasted their efforts on me.  They are wasting they printing and mailing costs.

Instead of trying these tactics that border on unethical, this company should have told potential customers why we should switch to them.  Tell us what value-added services your company brings which will make our lives easier.

Attempting to deceive or hide your true intentions will only annoy potential customers and leave them with a bad opinion of your company.

  • TylerWall

    If you really want to stick it to those companies, provided they sent a prepaid mailing envelope, is to take the envelope and put heavy things into it and then they will be charged however much it is to mail something that weight. A bit underhanded but what’s good for the goose is good for the gander.

  • Mike McCready

    I like how you’re thinking. I’m not sure when these companies will realize there are many more effective ways to generate business.