When Does Social Media Stop Being Social?

Image from Brajeshwar via Flickr

I first raised the question when I made a comment to Jimmy Fallon on Twitter. Jimmy had an actor from ‘Saved by the Bell’ and was trying to get a petition signed on his website to encourage the cast of the show to a reunion either on his show or something like that. I grew up watching the show and was all over that petition. The only problem was I could complete it because I was Canadian. I was frustrated and sent Jimmy a comment on Twitter, but he never responded.

At the the time he had a few hundred thousand followers on Twitter and I realized he wouldn’t reply. But I started wondering when does social media stop being social? Can a person with 1,000,000 followers or even 100,000 followers really be social with all them?

I’m not sure what the cutoff is for social media to lose its effectiveness, but at some point you hit critical mass and become less effective online.  Yes you can still get your message out and people can listen to you, but it becomes very one-sided.

According to Wikipedia, social  media uses web-based technologies to turn communication into interactive dialogues.

The question I ask now is, can you have interactive dialogues with 1,000,000 people?