With Thanksgiving approaching this week in Canada, this post is very fitting.
Just before our website was launched, some of the IT staff helped me with some critical pieces in order to meet the launch deadline. I was really appreciative of their work that helped meet the deadline.
After the launch I decided to show my thanks to the IT guys by giving them a thank you card and a Tim Hortons gift card. They really seemed to appreciate the recognition. Now every time I see them in the hall, they say hi to me – something that didn’t happen before.
You may be wondering what this has to do with social media and marketing. Think of it this way; if you ask your customers to provide feedback or ask for help with anything and don’t say thanks, what does that say to them. On the other hand, if you are truly grateful for their help and let them know, it will help build a strong relationship and they will be more willing to help in the future.
Saying thanks doesn’t have to be overly-complicated or costly. But one thing it does have to be real.