I have to write this, if for any reason, as a therapeutic ranting post. I don’t typically rant about this, but what I saw gives “real” social media professionals a bad name the same way that a sleazy car salesman gives honest car salespeople a bad name.
Tonight, a person named Andy Parson, followed me on Twitter. As with all the new people that follow me, I check out the account and read some of the latest tweets to get a feel for them. When I did that, I become frustrated and thought to myself, “here is a person that just doesn’t get it!”
Andy had the same tweet (or a slightly different variation) for his last 23 tweets. The pattern repeats with other items he is trying to push. Not once did I see a @reply to anyone. Not once did I see a retweet. Does Any not realize that its called social media for a reason?
Just Do It Right
I decided to check out the link and its basically a paid service to promote online properties.
Instead of sending out tonnes of “cold-calling” tweets, maybe Andy should have been listening for people talking about promoting videos, blogs, etc. and then engage them and build a relationship.
Whatever you do on Twitter (or any other social media platform), don’t follow Andy’s example. Take some time to build relationships. I think Andy might need a copy of Scott Stratten’s UnMarketing book. If anyone knows Andy, please send him a copy so he can figure it out.