Don’t Sell, Sell, Sell on Social Media


Image from Tim Lederman.

I have to write this, if for any reason, as a therapeutic ranting post.  I don’t typically rant about this, but what I saw gives “real” social media professionals a bad name the same way that a sleazy car salesman gives honest car salespeople a bad name.

Tonight, a person named Andy Parson, followed me on Twitter.  As with all the new people that follow me, I check out the account and read some of the latest tweets to get a feel for them.  When I did that, I become frustrated and thought to myself, “here is a person that just doesn’t get it!”

Andy had the same tweet (or a slightly different variation) for his last 23 tweets.  The pattern repeats with other items he is trying to push. Not once did I see a @reply to anyone. Not once did I see a retweet. Does Any not realize that its called social media for a reason?

Just Do It Right

I decided to check out the link and its basically a paid service to promote online properties.

Instead of sending out tonnes of “cold-calling” tweets, maybe Andy should have been listening for people talking about promoting videos, blogs, etc. and then engage them and build a relationship.

Whatever you do on Twitter (or any other social media platform), don’t follow Andy’s example.  Take some time to build relationships.  I think Andy might need a copy of Scott Stratten’s UnMarketing book.  If anyone knows Andy, please send him a copy so he can figure it out.

Just another example of how not to use social media.

  • http://twitter.com/codyfoss Cody Foss

    My personal pet peeve are the shameless self-promoters. “…hey guys, totally crushed it today…” Just as douchy online as it is off.

  • http://twitter.com/codyfoss Cody Foss

    My personal pet peeve are the shameless self-promoters. “…hey guys, totally crushed it today…” Just as douchy online as it is off.

  • http://www.mikemccready.ca/blog/ Mike McCready

    No kidding. I'm reading a book by Scott Stratten, UnMarketing, and you would really like it. Its all about relationships and trust. Unfortunately, people think they can make a fast buck because 'so many people do.'

  • http://garinkilpatrick.com/ Garin Kilpatrick

    Great advice Mike!

    The worst is when I get an auto dm from someone saying: “check out my website/but my widget/join my Facebook fan page.” No, thanks.

    And don't get me started on “True Twit Validation Service.”

    Spamming people on twitter with pitches is the fastest way to get unfollowed.

    Instead of giving people reasons to unfollow, try giving them reasons why they should follow you. I try and do this by engaging in meaningful conversations, and sharing useful information.

    Deliver great free value and people will want to buy what you sell.

  • http://www.mikemccready.ca/blog/ Mike McCready

    I love it – “Instead of giving people reasons to unfollow, try giving them reasons why they should follow you”

    I know people what to get to 10,000 followers or make some money with social media tools, but they go about it the wrong way (and those goals aren't the right goals).

    Social media isn't hard, it just takes time.