Weekly Video: Measuring Social Media

This is a great video from Digital Royalty that clearly explains concepts for measuring social media efforts. They suggest establishing at least 2 Key Performance Indicators (KPI) in 3 categories:

  1. Volume
  2. Engagement
  3. Conversions

It seems that measuring social media is a hot topic that many people have difficulty grasping, especially since much of what can be measured doesn’t always have a $ amount attached to it. If you’re starting out or more seasoned with social media, this is a great video to watch.

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