You Need to Unplug

peacequietIt’s kind of ironic that I’m writing a blog post about unplugging from technology, but this has been on my mind lately, so I thought I would share it.

This has been a year of transformation and growth for our web department and for myself.  We are tapping into new technologies and methods that we haven’t done before.  For many people, these are old tricks, but for us they’re new.  Some of new tactics we are embarking on, include;

  • social media
  • in-depth web analytics
  • user centered design (UCD)
  • interactive programming
  • web strategy
  • online marketing
  • search engine optimization (SEO)
  • variant testing / landing page design

This is not an exhaustive list, but what came to mind when writing this post.  These tactics are all new undertakings within this past year.  As the manager of  the web department, lately I’ve been feeling sensory overload.

We don’t have the luxury of picking some off the list and saying,  “we don’t need this.”  With the changing landscape of higher education, it is becoming more competitive.  All of these tactics (as well as others) are required for us to remain competitive.

Quite often I am up until midnight or beyond with my head in the web clouds because I feel an urgency to grasp these concepts.  Last night I was doing my usual routine of reading, when I just decided to ‘unplug’ and do something else.

It doesn’t matter how urgent something is, if you’re burned out, you no use. So for all those who feel this same sense of urgency, you need to unplug.

Reblog this post [with Zemanta]