Last week I was approached by a vendor of a virtual tour solution. I decided to entertain their call because I believe virtual tours are an important part of any web site.
Within minutes I wanted to stick pencils in my ears. I quickly felt removed from the conversation. The vendor was all about what they could do for us and very one-way in their discussion. They continually pushed information down my throat and didn’t stop to ask me questions. I don’t remember them asking, “what do you need?” or “what do you hope to accomplish?”
These sales tactics are very old-school and I’m surprised in today’s world of social media and customer-minded approaches, we still find these sales tactics.
If social media has taught us anything, its that listening is absolutely critical in marketing and sales.