It’s OK To Poke

pokeGrowing up our parents use to tell us its not nice to poke our brother or sister, but we never really listened. Now that lack of listening can pay off.

Lately at work there has been a lot of experimentation with software, processes,  methodologies, etc.  When talking to my colleagues, I’ve referred to this experimentation as ‘poking’.  The world of the web and social media are changing so rapidly that it really requires ‘poking’ or R&D efforts to find what works and what doesn’t work.

Some of the ‘poking’ that we are doing include:

  • Google Analytics
  • Twitter Contests
  • YouTube Contests
  • User Centered Design
  • User Research
  • Landing Pages
  • Flickr
  • Blogging
  • and more

Sometimes through the ‘poking’ you may discover that a tactic doesn’t work. It may not be the tool, process, etc., but how it was executed.  For example, with our Twitter contest, it didn’t appear to be overly successful.  But my initial thoughts have identified some different ways we can execute a Twitter contest that may prove more successful (check back for a report on the Twitter contest).

There are many tools and methodologies that can help your institution achieve its online goals.  Start now by ‘poking’ at some and gauge if they work for your institution.

What are you ‘poking’ at?  Has it proven successful? Why/Why not?

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