Search Engine Optimization (SEO) can be an overwhelming task, but it doesn’t have to be. Once you’ve identified the strategy for your website (eg. goals, audience, messages, etc.), you can then start by building your keyword list.
We will be going through this exact exercise over the next few months as we work not only to realign our website with the strategic goals of the college, but improve our rankings in search engines.
This video is a good starting point when starting keyword research. There are also some free tools available from Google: