I’ve been interested in conversions and landing pages for some time, but just from a theoretical approach. As the college where I works gets ready to launch a new marketing campaign, I’m planning on using Google Website Optimizer. My goals are simple: 1) determine which landing page is best and 2) get a better understanding of Website Optimizer. Many of you may have heard of Google Website Optimizer, but never used it or know where to start. Check out the video below which is a good introductory video to get started.