The college where I work is very close to starting a major web realignment project – I’ve actually talk a bit about this in previous posts. The first task to tackle is to develop a web strategy. A key component of the strategy are the goals.
For most institutions, there are many goals for the website; recruit students, attract donors, connect with alumni, receive grants, etc. Addressing many goals can be difficult and may actually water down the website and minimize the impact.
Grundyhome.com has a great article that really summed up what the goal each institution should have for their website – raise the reputation of the institution.
By raising the reputation of an institution, you can:
- recruit students
- attract donors
- connect with alumni
- receive grants
- and more
As we begin our strategy document, approaching from the point of ‘raising the reputation’ may help in summing up our goals and help us develop a clearer direction.
What are your goals for your institution’s website? Do you have many goals or an overarching goal? Please share with us your thoughts.