Weekly Video: How to Preserve Rankings During a Website Redesign

Wow!  This is my first blog post in 2 1/2 weeks.  That’s what happens when you go on vacation with no laptop – it was great!

Well, we are about to embark on a major web redesign.  One of the areas of concern that we have in the successful execution of the project is to maintain our site/page rankings in the search engines.  Ah who am I kidding, I’m just concerned about our rankings in Google. I mean Google is our number one referrer.  Anyway, with a major redesign, there are factors to consider to ensure your site is not negatively impacted in Google.  I came across this video which summarizes them:

The take-a-ways I got from the video were:

  • Preserve existing URL structure (when possible)
  • Use 301 permanent redirects
  • Avoid 404 page not found errors
  • Use sitemaps – both HTML for users and XML for search engines
  • Use Google Webmaster Toolkit to monitor site indexing and other issues
  • Reconfigure your web analytics tool to preserve historical data
  • You will experience some fluctuations in search engine rankings

Do you have any other suggestions to consider to preseve rankings during a website redesign?