Protect Your Brand Against Twitter Squatting

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In my Domain Name Best Practices post, I suggested buying similar TLDs to protect your institution’s identity from would be corporate identity thieves.

It appears that there is a new threat to brand identity theft – Twitter Squatting.  I hadn’t heard of this trend until searching for web professionals using Twitter in my area and I came across a story in the Montreal Gazette.  The article states:

But there’s a new threat to a brand’s integrity on the Web: Twitter squatters. These are people who register an account on Twitter, a service for sending short messages, with the name of a company. For better or worse, these people become the public face of the firm on this popular social network.

Tim Hortons has been squatted on Twitter. So has Coca-Cola, Sears and many others. Luckily for these brands, however, their respective squatters have done little besides registering the account and leaving it idle.

After reading the article, I went and checked Twitter.  Sure enough Tim Hortons and Sears were registered and idle and the Coca-Cola account was suspended.  So it appears that this is a growing trend.

Protect your brand against Twitter squatting.  Register your institution’s Twitter account now – even if you’re not ready to start tweeting.  With another medium to promote your brand comes another way to exploit it.

Do you think Twitter Squatting is a growing trend? Add a comment and tell me what you think.

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  1. 5 years ago

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