I’m new in a role as Web Services Manager at a college in Alberta. In my role and there is a lot of expectations and realizations that the College website is going to help the declining enrolment problem – and that it very may well.
Last year, our college went through a re-branding exercise and a component of that was the website. Unfortunately, the website was almost an afterthought and was rushed through in six weeks (that was including time for the developers to learn Joomla). Needless to say, the re-brand missed the mark when it came to functionality.
The task that I’ve identified for myself and my team is to develop a Web Strategy Plan. I have two concerns though:
Because the College website has been a ‘brochure website’ for so long, senior leadership is impatient and anxiously expecting improved results. So how do I manage these expectations without getting thrust into a similiar situation as last year?
With emerging technologies changing so rapidly, how much research and planning is too much? I want to avoid “paralysis by analysis”.
These concerns are real and I’m sure we all face similar problems. I realize that a Web Strategy Plan is critical but how do I address these concerns while still pursuing the development of the plan?