Do you have a pile of business cards like this? Do you have a business card holder? I do, that’s where I put all my business cards that I got over the years. I don’t even know where my business card holder is anymore. I must admit I still get business cards printed for myself at the college where I work, but I’ve been starting to wonder the value of traditional business cards.
I am attending the Stamats Integrated Marketing for Higher Education conference in St. Petersburg, Florida. Throughout this conference I noticed something that got me to thinking Social Media Killed or rather is Killing the Business Card. I only handed out two, maybe three business cards so far at the conference, but I have made over 20 connections. How is this possible? Through a social media tool called Twitter and Ning. A Ning network was created for the conference and a forum post was created calling for people to post their Twitter ID (BTW, mine is @MikeMcCready). After that I started following a few people and other started following me – one such person was Chris Brogan. That in itself attributed to 5-7 people following me.
To recap – I handed out 2 business cards which may or may not result in future network opportunities. I do however have over 20 new contacts from Twitter of industry professionals like myself that I can bounce ideas off or listen to their expertise.
These 20 new contacts were not from business cards, but from social media. I should reword my post to Social Media is Killing The Business Card. I don’t think business cards are completely gone, but I may rethink my use of them and effort and money that is invested in them in the future and look more a social media ways to network and connect.